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MISS
OKLAHOMA WINS THE 2007 MISS AMERICA PAGEANT
Las Vegas Journal Photo
Las Vegas, NV – January 29, 2007 – Miss Oklahoma Lauren Nelson from Lawton, Oklahoma was
crowned Miss America 2007 tonight at the Aladdin, soon to be Planet Hollywood, Resort & Casino in Las Vegas. The
Miss America 2007 final night of competition was
broadcast live from Las Vegas, on CMT.
Nelson’s walk across the stage marked her first
steps on a journey that will take her from spotlight to spotlight, coast to coast, traveling approximately 20,000 miles each
month during her upcoming year of service. This year the Miss America Organization has chosen the Children’s Miracle
Network (CMN) as its National Platform. Miss America 2007 will be the official National Goodwill Ambassador for Children’s
Miracle Network as she raises funds and awareness for CMN and the Miss America Organization.
Nelson, age 20, is a student at the University of Central
Oklahoma. Her personal platform issue is Be NetSmart – Protecting Kids Online. Her scholastic
ambition is to obtain a Master’s Degree in Musical Theatre and her career ambition is to become a Broadway performer.
With the title, Nelson won a $50,000 scholarship to continue her education. She was crowned Miss America during the final
night of competition, which aired live from Las Vegas on CMT. Nelson sang “You’ll Be in My Heart” as her
talent selection for the evening.
The first runner-up was Miss Texas Shilah Phillips, of
Plano, Texas who earned a $25,000 scholarship after singing, “I Believe in You and Me,” as her talent. Phillips
hopes to become a professional recording artist and her personal platform was Never Give Up.
Second runner-up honors and a $15,000 award went to Miss
Georgia Amanda Kozak of Warner Robins, Georgia, who performed a Tap Dance to “Baby I’m A Star.”
The Miss Congeniality Award was handed out, going to Miss
Alabama Melinda Toole. The Miss Congeniality Award is given to the contestant who is most liked and respected by her peers.
In September, while in Los Angeles filming the CMT special Pageant School: Becoming Miss America, the 52 contestants
voted for Miss Congeniality. On January 26, the top three contestants were announced during the premiere of Pageant
School and America got to vote for the winner, who was announced live at the 2007 Miss America Pageant. Toole will
receive a $2,000 scholarship.
As the world's largest provider of scholarship assistance
for young women and one of the nation's leading achievement programs, The Miss America Organization, and its state and local
organizations, last year made available more than $45 million in cash and tuition scholarship assistance.
The Miss America Organization provides young women with
a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of
unique nationwide community-based programs.
Additional information about the Miss America Organization
can be found at http://www.MissAmerica.org.
For up-to-the-minute competition news and information
as well as downloadable high-resolution images, visit the 24-hour access online pressroom at http://www.MissAmericaPressRoom.com.
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THE "2007 MISS AMERICA PAGEANT" ON
CMT SOARS
WITH YOUNGER AUDIENCE
MISS AMERICA PAGEANT REACHES 7.2 MILLION VIEWERS*
IN PREMIERE AND
ENCORE TELECAST
"PAGEANT SCHOOL" SPECIAL WAS SAMPLED BY OVER 16 MILLION VIEWERS** ACROSS TEN PLAYS ON CMT, VH1 AND
MTV
NASHVILLE - January 31, 2007 - The 2007 MISS AMERICA PAGEANT, which premiered
live on CMT Monday, January 29 from 8:00-10:00 p.m., ET/PT, drew a significantly younger audience, increasing its P18-24 audience
by 257 percent. During that time period, CMT placed second in all of cable in the P18-24 demo. The median age for the 8 p.m.
telecast was 43 years old, down 8 years from the 2006 Pageant.
The 8 p.m. premiere of the Pageant averaged 2.4
million viewers, making it CMT's most-watched telecast since last year's airing. Cumulatively, the 2007 MISS AMERICA PAGEANT
reached 7.2 million total viewers in its two airings on Monday night.
The two-hour contestant special, PAGEANT
SCHOOL: BECOMING MISS AMERICA, was seen by over 16 million viewers across ten total plays on CMT, VH1 and MTV. The special
was part of an original programming blitz consisting of over nine hours of pageant-related programming designed to drive overall
viewership and awareness of the 2007 MISS AMERICA PAGEANT.
In a joint statement, Sarah Brock, CMT executive producer
and vice president, production, music and events; and Art McMaster, president and CEO of the Miss America Organization, said:
"Introducing the Pageant to a younger audience was one of our primary goals, and we're thrilled to have delivered such a significantly
younger audience in the span of just one year. The strategic play of supportive programming across CMT, MTV and VH1, combined
with an updated pageant format, stellar marketing effort and the appeal of a host like Mario Lopez, all played roles
in appealing to a younger demo. Total viewership will continue to climb as CMT encores the Pageant several times over the
next week."
This year's Pageant included viewer voting for Miss Congeniality and Fan Favorites after the Swimsuit,
Evening Wear and Talent Competitions. The judges also played a more interactive role than in year's past, contributing feedback
and reactions before and after each category. In addition, segments from the never-before-seen judges interviews were also
shown offering insight into the judging process and contestant's personalities.
Judges for the 2007 MISS AMERICA
PAGEANT included: Debbie Allen (actress, director, producer, choreographer, singer, dancer and multiple Emmy Award-winner),
Nigel Barker ("America's Next Top Model"), Michael Feinstein (singer, composer, producer), Chris Matthews (MSNBC's "Hardball
with Chris Matthews" and "The Chris Matthews Show") and Susan Powell (Miss America 1981, Discovery Channel's "Home Matters").
The
2007 MISS AMERICA PAGEANT on CMT will encore on Thursday, February 1 at 10:00 p.m.; Friday, February 2 at 4:00 p.m.; Saturday,
February 3 at 2:30 p.m. and 9:00 p.m.; and Sunday, February 4 at 6:00 p.m.
Hosted by Mario Lopez, the 2007 MISS
AMERICA PAGEANT was produced by Don Mischer Productions and held at the Planet Hollywood Resort & Casino in Las Vegas.
Lauren Nelson, of Oklahoma, won the title of Miss America, marking the second consecutive win for the state of Oklahoma.
Miss
America 2006 was Jennifer Berry.
CMT.com features photos, videos and bios of the 2007 Miss America contestants, as well as exclusive footage from the preliminary
talent competitions on the site's broadband channel, CMT Loaded.
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